Importance of SEO

Posted on Jul 4, 2011 | 215 comments

What is SEO? It is an abbreviation for Search Engine Optimization. What exactly does SEO do? SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines, e.g. Google, Bing and Yahoo.

SEO makes the content of your web pages more relevant, more attractive, and much more easily read by search engines.
Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long if they are not aware of SEO.

This situation could apply to a web site. Can potential customers locate your current web site easily? Traffic to your web site could be extremely low. Potential customers might not even know that your site exists. You may have a very good website and you may offer very good products, but no one will know about it. It’s like building a website in a forest.

“Wait a minute!” you say. “We have a beautiful web site, and we include the web site address in all advertising campaigns. Why would people be unable to find our site?”

Of course, your current customers and people who already know your business would be likely to find your web site without difficulty. Wouldn’t they?

Are you sure that your advertising has reached enough potential customers? Did you know that some of people do not read newspapers? How about people who didn’t get the issue of the magazine where you placed your expensive ad?

Did these people hear the ‘x’ radio broadcast when your commercial aired? Were they watching ‘y’ channel during the news hour? Were they on the direct mail list for which you paid thousands of dollars?

So how about those search engines that everyone uses? Potential customers will type a word or two into the box, hit ’Enter’, and immediately find a listing for your company’s web site. One more click and you have another visitor. Search engines sure are great, aren’t they?

Yes, they certainly are great, and the ’type-and-click’ scenario above does happen. More often than not, however, it doesn’t happen without a little work. Search Engine Optimization is that work.
That’s why we are here to improve your website and make sure that your website will be as high as possible in search ranks.

Besnik Kallaba